Ambrosus X Swiss Food Research = Adoption of the blockchain in Switzerland
It has been a little over a year since the Swiss startup Ambrosus has launched its blockchain-based platform to track the food sector and how it operates. The new business had its first attempt to manifest a solution of the problem of food safety at the Global Food Conference of the United Nations in Pretoria, South Africa in on 21 June 2017.
Their initial token, the ICO (Initial Coin Offering) product of the startup, is called Amber (AMB). It is one of the newest crypto currencies and it started very well as it was presented in November 2017. These tokens were created by their mother-tech which is Parity (also a partner of the startup). Since it is an Ethereum-based technology it is no surprise that uses a protocol based on another ICO.
It basically works by encoding commercial agreements as smart contracts. These contracts will self-execute and any disputes are resolved automatically. The blockchain product uses a specific sensor system to track the food, which is a combination of biosensors, robust sensors and food tracers. These sensors can access and monitor data in real time, including physical attributes and its surroundings. They also have a built-in anti-tampering, self-generate smart tagging mechanisms and unique IDs. This way the sensor data is digitized and recorded in a “decentralized, fully-auditable manner” to protect it from scamming or manipulation.
You can visit the website here: > https://ambrosus.com/
For it one of the co-founders of Ambrosus, CEO Angel Versetti says:
“The combination of the maturity of the technology and the brainpower and creativity of participating actors provides a unique and clear opportunity to build a bridge between Ethereum and the food sector. The funds secured through our crowd sale will fuel the creation of our vibrant, community-driven ecosystem ready to build a better future for the global food markets.”
The Ambrosus Team is an amalgam of serious developers and owners of companies from whom I’ll name the most important ones:
- CEO Angel Versetti – ex-Google employee, who also was in Bloomberg, the World Resources forum, and still the youngest project leader and author at the United Nations.
- Gavin Wood – co-founder of Ethereum and founder of Parity.
- Jutta Steiner – an ex-Manager of Security Audit at Ethereum.
Some of the influential supporters of Ambrosus include: the United Nations, the Government of the Canton of Vaud in Switzerland, the Swiss Quality and Safety Association, and the Crypto Valley Association.
On June 6, Ambrosus was formally announced as being part of the Swiss Food Research at the very 1st Agro Food Innovation Forum in Luzern, Switzerland. There the Ambrosus Project Manager Dr. Davide Merulla was one of the lecturers who were greeted by Dr. Peter Braun – CEO of Swiss Food Research, who expressed his excitement of welcoming the Ambrosus on board.
“Working together with the Swiss Food Research further strengthens the political and business networks of Ambrosus in Switzerland and opens doors to public-private collaboration, which will be essential for validation and adoption of Ambrosus technologies in the food sector of Switzerland” notes Angel Versetti.
The company has every intention to engage with the innovation groups of the Swiss Food Research, as an active partner not only in the scientific but also in the industrial projects linked to the public sector of Switzerland.
Ambrosus even prepares the launch of AMB-NET, a totally new form of blockchain tech, which can combine with IoT devices. The startup is in a constant teamwork with the Swiss divisions which are responsible for issuing certifications and standards of products. The task at hand is the makeover of Ambrosus into the platform that will manage to provide quality control and a form of conformity within the supply chains. The impending products are being designed to incorporate blockchain integration for GS1 standards*.
*The GS1 standards are developed and maintained through the GS1 Global Standards Management Process (GSMP), a community-based forum that brings together representatives from different industries and businesses. Together they find and implement standards-based solutions to address common supply chain challenges. The products of this global organization are the world-known barcodes which are scanned several billion times per day.
Ambrosus is one of the companies which will participate in the 10th annual Webit Festival Europe 2018 which takes place in Sofia on 25-27 June.
Written by: Lyubomir S. Evtimov